https://www.edelias.com/home daily 1.0 2025-01-28 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/9603c025-e6d3-429e-a6b2-e8ddb665ada1/Innovation+Castle+-+Simple+v2.png https://www.edelias.com/history daily 0.75 2024-09-27 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1594132126596-W5HIVG7MHJ1Z4W2FVC16/Free%2BMarket%2BEconomy.jpg History & Purpose of Business https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1594132114447-4MG4CHW4ZWC6UWQK27EZ/Mixed%252BEconomy.jpg History & Purpose of Business https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1594203781129-KQNFJT7CY3Q6QHTLCTNJ/Miller%2BLoom%2BShare%2BCertificate.jpg History & Purpose of Business https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1594132145866-KVGO0GTFE2G4IP2KT9IN/Soviet%252BCommand%252BEconomy.jpg History & Purpose of Business https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1594203743421-8MEWR99XUMYVUEBQAKSR/Straker-Squire%2BShare%2BCertificate.jpg History & Purpose of Business https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1594132098476-2D4XP50L5YF3EO5Z29U5/Subsistence%2BEconomy.jpg History & Purpose of Business https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1594203657118-LP6GM7WR53656REMFK01/Trump+Share+Certificate.jpg History & Purpose of Business https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1594217600872-UIB5WX2JCVWAR2AZ752N/East+India+Company+Map.jpg History & Purpose of Business https://www.edelias.com/business-models daily 0.75 2024-10-02 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1594287327392-TVJK8ZS39EKFW1M9SEDJ/Business+Model+Canvas.png Business Models - The Business Model Canvas Download a canvas and other tools by it’s creators here https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1631822515807-RURLO0C8RN57U1AXO7KN/l_10204407_005.jpg Business Models https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1631822850392-U857F0918RNW79DEMEC2/picture-762510.jpg Business Models - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1631824158661-JQTOLQ8QYLNC1ADJN7E2/lucas-davies-jpHDJGqLJrY-unsplash.jpg Business Models - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1631829477604-D8V71KFG5VFK9TRRSUSC/avis.jpg Business Models - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1633101844175-SRP48N9AFW6LDSXCY844/Gu+pot.jpg Business Models - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1633119407526-DPSO2QFPOEOJ1RZYPLLU/IMG-4668.jpg Business Models - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1251740d-9045-4640-ab74-ec56c4fca390/thumb_width1000_microlino-gotham-anthracite-performance.png Business Models - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.edelias.com/business-model-innovation daily 0.75 2024-10-02 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1594717080482-U19OL1X9QJNMVMCFLO30/Profit+Model.jpg Business Model Innovation - 1. Profit Model How you make money Innovative profit models find a fresh way to convert a firm’s offerings and other sources of value into cash. Great ones reflect a deep understanding of what customers and users actually cherish and where new revenue or pricing opportunities might lie. Innovative profit models often challenge an industry’s tired old assumptions about what to offer, what to charge, or how to collect revenues. This is a big part of their power: in most industries the dominant profit model often goes unquestioned for decades. Some Keywords: Freemium, Auction, Forced Scarcity, Subscription, Risk Sharing… https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1594717791342-UTWNRBNL2QOYA0KXN433/Dota+International.jpg Business Model Innovation https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1594721450630-O21OZWCPSU7B67G72E01/Gopro+Redbull.jpg Business Model Innovation - 2. Network How you connect with others to create value Network innovations provide a way for firms to take advantage of other companies’ processes, technologies, offerings, channels, and brands, pretty much any and every component of a business. These innovations mean a firm can capitalise on its own strengths while harnessing the capabilities and assets of others. Network innovations also help executives to share risk in developing new offers and ventures. These collaborations can be brief or enduring, and they can be formed between close allies or even staunch competitors. Some Keywords: Alliances, Mergers, Open Innovation, Franchising, Collaboration… https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1594721721646-Z4H5TB4B41A9T3Q4CJ3M/Apple+HQ.jpg Business Model Innovation - 3. Structure How you organise and align your talent and assets Structure innovations are focused on organising company assets - hard, human, or intangible - in unique ways that create value. They can include everything from superior talent management systems to ingenious configurations of heavy capital equipment. Ideally, such innovations also help attract talent to the organisation by creating supremely productive working environments or fostering a level of performance that competitors can’t match. Some Keywords: Knowledge Management, Standardisation, Organisational Design... https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1594721971887-DZ73PVZ3080IUHXGHJ1K/Old+Car+Factory.jpg Business Model Innovation - 4. Process How you use signature or superior methods to do your work Process innovations involve the activities and operations that produce an enterprise’s primary offerings. Innovating here requires a dramatic change from “business as usual” that enables the company to use unique capabilities, function efficiently, adapt quickly, and build market–leading margins. Process innovations often form the core competency of an enterprise, and may include patented or proprietary approaches that yield advantage for years or even decades. Ideally, they are the “special sauce” you use that competitors simply can’t replicate. Some Keywords: On-Demand Production, IP, Localisation, User-Generated… https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1594759743583-TIK9CTXYWERNP2UVY6DM/Product+Performance.jpg Business Model Innovation - 5. Product Performance How you develop distinguishing features and functionality Product Performance innovations address the value, features, and quality of a company’s offering. This type of innovation involves both entirely new products as well as updates and line extensions that add substantial value. Too often, people mistake Product Performance for the sum of innovation. It’s certainly important, but it’s always worth remembering that it is only one of the Ten Types of Innovation, and it’s often the easiest for competitors to copy. Some Keywords: Superior / Engaging Functionality, Safety, Styling, Focus… https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1594759777033-H7MNXTHXIXMJW2KRBIBV/Product+System.jpg Business Model Innovation - 6. Product System How you create complementary products and services Product System innovations are rooted in how individual products and services connect or bundle together to create a robust and scalable system. This is fostered through interoperability, modularity, integration, and other ways of creating valuable connections between otherwise distinct and disparate offerings. Product System innovations help you build ecosystems that captivate and delight customers and defend against competitors. Some Keywords: Plug-Ins, Extensions, Modular, Platforms, Bundling… https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1594842751900-6QX27UL5T393007QK7CH/Car+Park.jpg Business Model Innovation - 7. Service How you support and amplify the value of your offerings Service innovations ensure and enhance the utility, performance, and apparent value of an offering. They make a product easier to try, use, and enjoy; they reveal features and functionality customers might otherwise overlook; and they fix problems and smooth rough patches in the customer journey. Done well, they elevate even bland and average products into compelling experiences that customers come back for again and again. Some Keywords: Concierge, Experience Management, Guarantees, Added Value… https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1612265463782-E74QGL5KOFLW51AD67F7/zappos_sale.jpg Business Model Innovation https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1594843218095-HUB8C9JTQX5NLSBZNBEB/Tesla+Wheel.jpg Business Model Innovation - 8. Channel How you deliver your offerings to customers and users Channel innovations encompass all the ways that you connect your company’s offerings with your customers and users. While e-commerce has emerged as a dominant force in recent years, traditional channels such as physical stores are still important - particularly when it comes to creating immersive experiences. Skilled innovators in this type often find multiple but complementary ways to bring their products and services to customers. Their goal is to ensure that users can buy what they want, when and how they want it, with minimal friction and cost and maximum delight. Some Keywords: Direct, Cross-Selling, Multi-Level Marketing, Flagship Store… https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1594843391615-IBSL1T4PY3GWJKEVR353/Harley.jpg Business Model Innovation - 9. Brand How you represent your offerings and business Brand innovations help to ensure that customers and users recognise, remember, and prefer your offerings to those of competitors or substitutes. They are typically the result of carefully crafted strategies that are implemented across many touch points between your company and your customers, including communications, advertising, service interactions, channel environments, and employee and business partner conduct. Brand innovations can transform commodities into prized products, and confer meaning, intent, and value to your offerings and your enterprise. Some Keywords: Values Alignment, White Label, Certification, Component Branding https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1594843480187-PFQ1ZHH5IMSR4E8HFPCV/Monzo.png Business Model Innovation - 10. Customer Engagement How you foster compelling interactions Customer Engagement innovations are all about understanding the deep-seated aspirations of customers and users, and using those insights to develop meaningful connections between them and your company. Great Customer Engagement innovations provide broad avenues for exploration, and help people find ways to make parts of their lives more memorable, fulfilling, delightful - even magical. Some Keywords: Mastery, Personality, Experience, Community, Recognition… https://www.edelias.com/starting-a-business daily 0.75 2024-11-13 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1631539131535-5W75AN9SYH1443K312O0/Bird+Analogy+to+New+Business.png Starting a Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1594650552228-0T8ZNCL40WYR09SCJRNL/Aerodynamics+Truck.png Starting a Business (Pretty pictures. No idea if they were right or not, but they certainly helped communicate the idea) https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1594651466204-ATGIJUYQ8V7X0TZ5EGMC/Sainsburys+Trial.jpg Starting a Business https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1629715344895-E8K2QSCCIEZ14N33IBFE/jon-vio-FDcSgwPhMh0-unsplash.jpg Starting a Business - It is often said by famous entrepreneurs like Reid Hoffman that starting a business is like “jumping off a cliff and building the plane on your way down”. I hate it. For me this is a horrible and harmful metaphor. One whose only purpose is to glorify the false idol that is the silicon valley ‘rock star entrepreneur’ who can achieve the impossible whilst also shaming us normal people for not being as awesome as them… https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1629715032478-PXEGHCR8SMS8HH85P76J/mink-mingle-g0Qdolm3K14-unsplash.jpg Starting a Business - A much more accurate and helpful metaphor would be like a person “running into the sea and learning to swim as they go”. A challenge for sure, but not impossible. The smart entrepreneur chooses the shallow part of the beach first, where the water is calmest, where ideas can be tested and the impact of failures limited. Only when they build confidence do they go deeper. A good entrepreneur can learn quickly and move deeper sooner, but only an idiot dives off the cliff with only a prayer. https://www.edelias.com/market-research daily 0.75 2021-12-07 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1594845169216-KB5A81UUTKDI3ALVSWFT/Key.jpg Marketing & Market Research https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1594937637458-7ZXIKW0KB5FVHHSFPJLU/Chasm1.png Marketing & Market Research https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1594937688939-7PV5KCOEZR0XOL9BQK4K/Chasm2.png Marketing & Market Research https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1594985264860-9D23MG58VXICZIKVKBZV/Chasm3.png Marketing & Market Research https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1594917270908-J0TGFH7W65JL0SR6A6LB/Scam.png Marketing & Market Research https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1594906335991-Z6H2ECQXLWVX7Z3LNUYE/Scam+Email+1.jpg Marketing & Market Research https://www.edelias.com/growth-and-investors daily 0.75 2022-02-04 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1596926936354-Y57FK46OLWGEFH6475LM/pexels-karolina-grabowska-4386476.jpg Growth and Investors https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1597762794211-JMILKBC8A0JHUGNV03KT/monika-grabkowska-TAj4X5-eRqE-unsplash.jpg Growth and Investors - 1. Organically A term for the most typical growth scenario of any business. You do something, your customers pay you for it. Any profit you have left over is used to grow and expand your business. Doing more of what you were doing. Maybe this is opening a new store, designing new products, or hiring new people. The profit generated is used to hopefully make more profit. Famous examples of organic growth businesses might be Apple or Dyson. They both make hugely successful products and use the profit from those products to create new products. Organic growth is what most people typically perceive as a good growth policy. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1597827339963-BYDBSWIHOQBWE84DWB4N/pexels-karolina-grabowska-4386433.jpg Growth and Investors https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1597831536082-JLARAPH4YYNDTC0NWR71/chris-li-6Y6OnwBKk-o-unsplash.jpg Growth and Investors https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1598519006138-YAEF718S6URCPJ18S5OM/pexels-zukiman-mohamad-190417.jpg Growth and Investors - 4. Inorganic As we’ve said before, companies can grow with any number of strategies, start self-funded, then become investor funded and then grow with a combination of organic or, as we’ll explain here, inorganic growth. Organic is the often slow progression based on the natural expansion caused by an increased demand in your offerings. Inorganic is the accelerated growth caused by the acquisition of another company. Rather than expanding my coffee shop in Bath, what if I just bought a rival Bath coffee shop? I’d now be twice as big, but this growth is considered inorganic and comes with lots of risks and benefits. Microsoft is a famous example of a company that likes to grow inorganically, purchasing over 240 companies completely and buying stakes in another 100 over the last 30 years. (By comparison Apple has made 120 similar investments over the same time period.) The typical language for this is Mergers and Acquisitions and there are many big banks and consultancies that specialise in helping companies with this process as it often requires raising a large amount of money to complete the purchase and then lots of advice in how to blend or absorb a different workforce and work culture. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/b6dcc4ef-a693-47d0-a333-d31bf3b7544a/Over-Heating+Hype+Engines.png Growth and Investors https://www.edelias.com/financial-markets daily 0.75 2020-12-01 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1602963840670-J0ZYK74YGSBHOE9RC8JO/investopedia-logo-vector.jpg Financial Markets https://www.edelias.com/disruptive-innovation daily 0.75 2021-08-21 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1607297113791-387EDK13M3L7ECUJX1MY/Disruptive+1.png Disruptive Innovation 1. Trying to satisfy ever increasing customer demands. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1607297096138-ZOQUHBY7L9GA2HOC7RY5/Disruptive+2.png Disruptive Innovation 2. Business as usual, the firm is always trying to improver performance and profit. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1607297079321-TUNHYZORH7QUHQQV031R/Disruptive+3.png Disruptive Innovation 3. A new lower performance technology appears but it’s much cheaper to produce. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1607297062145-O28HUNVBYC94MY21N612/Disruptive+4.png Disruptive Innovation 4. A new technology is spotted, but why invest in defending an unattractive market when we can find new better ones? https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1607338216263-ADVVXEZGCF2FLH452915/Disruptive+5.png Disruptive Innovation 5. The Disrupter gains ground quickly, closing the performance gap and stealing the lower profitability customers. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1607338303717-Z9KH89GVJPH0U61E68JY/Disruptive+6.png Disruptive Innovation 6. Technology development plateaus and the established firm is eventually overtaken. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1607296972746-BXU2EA41QQVAGY3O2PVT/Disruptive+7.png Disruptive Innovation 7. The cycle repeats with the arrival of a new challenger. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1607338732146-4A1VZT4PTA3G3RC236Q8/Disruptive+8.png Disruptive Innovation https://www.edelias.com/competition daily 0.75 2021-08-17 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1594392004494-GRG4QZGVRIMC80OTRP0U/Syria+Destruction.jpg Competition - The Perception of Competition A chaotic bitter fight to the death, no prisoners taken, absolute destruction awaits the loser. This is the easier to understand, quicker to communicate version of business history, it certainly makes a good story and usually involves a winner and loser, David vs Goliath metaphor. The reality is usually much less confrontational. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1594392231735-X2EKA5QYFX91SWYYI5FR/Snake.jpg Competition - The Reality of Competition Less like warfare and more like sharing your room with a Boa constrictor. Definitely dangerous but if you watch how it moves you at least have options to keep out of its way. Eventually the snake might leave. But if you fall asleep you might wake up with no more room to move. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1594416693229-TH48HLZCG0SIEBDMAPFI/Duel.jpg Competition https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1594419643255-4FGYZAX187LY63ENB0EL/Fight.jpg Competition https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1594419863811-KTAG7XDYTJ7PLJTXK2NT/Escape.jpg Competition https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1614108404075-5NG6XKWQTV1AZNJ9LOID/Magic+Mountain+Race.png Competition The significance of innovative differentiation vs the amount of competition. Any participant can move up (with focused effort) or down (as time passes and imitators appear) at any time. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1594499031010-REDDWOIGX1HTTXZ4R3FK/Marathon.jpg Competition - Level 1: The Marathon You’ve got competitors, maybe thousands of them (think coffee shops in Bath, there’s one on every street). Could you sprint faster and pull ahead of the crowd, maybe, but you won’t stay there for long, there are just too many and too many new ones joining all the time. It’s like a gold rush. In the UK coffee scene, Costa (2000 stores), Starbucks (900 stores) & Nero (650 stores) are all level 1 ‘marathon’ companies, yes they are competing with each other and might think that they are competing only between themselves (level 2), but they can’t avoid competing with the thousands of independent shops and cafes who also offer the same product offerings. There is nothing wrong with being a marathon company and being the same as everyone else, if the market is big enough and demand is rising, but be careful if things start to turn, the unremarkable, forgettable contenders will drop first. So if you can’t outrun them, you have to escape them. Do something different, be the runner in the deep sea diving suit or the silliest fancy dress. Be the runner that the crowd cheers for, the one that stands out, the one that is memorable and can attract a long-term audience. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1594588054041-HOIZ321X87BP19F91UTM/Dragster.jpg Competition https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1594499373287-3YJPU6UATPE0Z74BRN5A/Race.jpg Competition - Level 2: The Sprint A straight race, you’ve got competitors and they are clearly marked. This is the only scenario where a ‘fight’ approach to competition might be a temptation. Airbus vs Boeing / Coke vs Pepsi / Marvel vs DC / McDonalds vs Burger King But remember the goal can’t be to win, the race will never end, business doesn’t end. The goal is to find uncontested space, breathing space between you and your fellow runners. That’s either by exhausting yourself trying to pull ahead and staying there, or heading sideways and looking for something new, a level 3 opportunity. Pepsi doesn’t want Coca-Cola’s secret recipe, it won’t help them ‘win’ the “Cola Wars”, instead they branched out sideways to a different race and Coke has been trying to catch up ever since. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1594499087930-VOQKPTUCR1GQG1053PAT/Lone+Runner.jpg Competition - Level 3: The Lone Runner The innovator’s dream, you’re the first to do something, there’s no one to be seen, it could all be yours! No competition at all, you’re at the top. But doubt starts to sink in, why are you the only person running here? (If you’re not thinking it, investors certainly will be). Is this a false peak? Are you forging a path to a brave new world or straight off a cliff? Are you truly ahead of the pack or just lost? A lack of running mates gives your idea a credibility problem. Although it can often look like you don’t have any competitors there are always alternatives (perhaps the only universal one is ‘none consumption’, people simply choosing not to use you, no matter how good you are). If what you’re doing proves successful, imitators will appear, and they might have more advantages than you think. I’m going to caveat this section slightly by saying if you’re working for a large established company the “first mover advantage” may be a myth and we’ll discuss it in greater detail in the Pioneers vs Conquerors section later. https://www.edelias.com/entrepreneur-or-selfemployed daily 0.75 2023-10-03 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/7a972af9-9456-480f-9de9-5b37395cae8e/New+Business+Flow+Chart.jpg Entrepreneur or Self-Employed - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.edelias.com/leadership-management daily 0.75 2022-11-24 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1605627654447-QS2XONSKIJS6IEKYK4VY/Good+to+Great+1.jpg Leadership & Management https://www.edelias.com/pioneers-conquerors daily 0.75 2021-08-21 https://www.edelias.com/voice-of-the-customer daily 0.75 2021-08-16 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1602252455993-T9AHX0OQYBYX6AOTM4RJ/QFD1.png Voice of the Customer https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1602252479925-RVXF5ODTER1MQMM8DNU4/QFD2.png Voice of the Customer https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1602252500908-A96WZEEXJEE2AJ01H49Y/QFD3.png Voice of the Customer https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1602252514931-AJ7T0UHEKX0P47L2DYHR/QFD4.png Voice of the Customer https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1602252589012-FOO97NQCRGEQVXNEFGY4/Car+Door+QFD.jpg Voice of the Customer https://www.edelias.com/history-of-creativity daily 0.75 2022-07-19 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1596146102741-M46JX07JQ2DOWL5IG6N7/Otzi.jpg History of Creativity - Otzi the Iceman Discovered in 1991, frozen in Alpine ice since 3,300BC He was 45 years old, 5’3” tall and his clothing and possessions reveal an incredibly rich and well connected society. Owning things made from such a wide variety of animals that it was highly unlikely he had made them all himself and with materials from such a wide range of places he was unlikely to have visited himself. Wearing a woven cloak of grass, sewn clothes, a hat, gloves, waterproof shoes, all from the skins and hides of at least 12 different animals. A copper axe, knife, bow & arrows. Herbal medicines and disinfectant for tending to wounds. Fire lighting equipment, food… Otzi as he became known by the archaeologists was well equipped for life at this time, yet for reasons we’ll never know, he was murdered in the snow and left for us to find. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1596376480996-J3PRUVMLKJ8WYNV40K4S/Early+House.jpg History of Creativity https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1596377252866-9KZHV3EH9INYWMFIUAN7/Roman+House.jpg History of Creativity https://www.edelias.com/the-creative-process daily 0.75 2021-09-29 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1598562865073-LRGB6UETC76SJ0SHKWTO/sheep.jpg The Creative Process Hegarty’s most famous advert for Levi’s. The black sheep was so successful it would later become their company logo, representing their ability to think differently. But at the time Levi’s hated it and thought it would never work… how can you advertise jeans without showing jeans? https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1598564781842-AG87L04TDEFPL2BX5GRI/Back+in+the+box+cartoon.jpg The Creative Process Credit to Mr.Fish for the cartoon. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1598604541060-WAKFU0SR1NWRP0LBUD45/Wynn+%26+Clarkson+2017.png The Creative Process Wynn & Clarkson academic paper on design models https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1598605438610-9C4IK6CVXDQ642U5H5YH/VD2221.png The Creative Process VD 2221 - DIN German - VDI The Association of Engineers Collection (1985) https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1598605715015-45RPU9SL47Y4ZCWCQA66/Evans+Design+Spiral.png The Creative Process https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1598623874922-DZ77I2UOEA0JAORU9NMS/Pahl%26Beitz.png The Creative Process Pahl & Beitz Engineering Design: A Systematic Approach https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1598656254654-ZXI0OET1RZ89Z7RW2G4H/Double%2BDiamond.jpg The Creative Process https://www.edelias.com/reverse-engineering daily 0.75 2023-08-04 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1611261251193-GRCBU72SPL2A5AQFIZGK/Idea+Life+Cycle+4.png Reverse Engineering https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1600205404583-Q8B7W78BQYQE363IF630/jeswin-thomas-XQfh5DHuhmE-unsplash.jpg Reverse Engineering https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1600249717750-TOFEBJU7Z9XYMBSTR53B/charles-deluvio-YF8cn3GDDC0-unsplash.jpg Reverse Engineering https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1600206148037-DE1YBNXZAG7D21IZM0YM/nikolai-chernichenko-4DLzZXyC8_k-unsplash.jpg Reverse Engineering https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1600204951202-C4IK8NUVQUGTEFECA2LQ/pexels-samuel-w%25C3%25B6lfl-1427569.jpg Reverse Engineering https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1600204912101-CEF519W38TAX77NWEXCU/pexels-andrea-piacquadio-3758105.jpg Reverse Engineering https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1600205195767-484HFZ7XJQ2N6ZSR9XHD/pexels-mohan-reddy-atalu-4165992.jpg Reverse Engineering https://www.edelias.com/my-teaching-approach daily 0.75 2025-09-17 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/790c22ad-f5b1-4acb-97ab-10637e7d9136/Bottom+vs+Up+Teaching.png My Teaching Approach - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1595256266235-F51Q49Z4Z3JWIIYIYK4H/Bathuni02.JPG My Teaching Approach Less mass lectures where I don’t know if you understood anything I’ve said and no one wants to be that person who asks questions. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1595256300732-56G2CN31WBHGBDECKJBC/Bathuni03.jpg My Teaching Approach More one-to-one and small group coaching where we can tailor the experience to each student and bring out your full potential. https://www.edelias.com/innovation-balance daily 0.75 2021-09-03 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1599079998233-2TSFX2HS9DOY746Z2098/Methods.png Innovation Balance A selection of the most popular project ‘maps’ broken down into problem exploration and problem solving. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1599081714671-UTU7NORPL3T9LP7OX1JV/How+and+Why.png Innovation Balance https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1599310161587-EMAYDRUN8K7N27JYNDKT/Balance+Chart+01.png Innovation Balance https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1599310220686-JUYWN0L1UUFNUXW09AYK/Balance+Chart+02.png Innovation Balance https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1599338169728-JCHQEAYCIRMSNY9ZLDKO/Balance+Chart+03.png Innovation Balance You had some ideas, chose the perfect one, made it and everyone loved it straight away, nothing needed improving… Perhaps possible for Mozart, but for everyone else, forget it. So whilst you might be genius, your chances of success have got to be slim. Remember from our idea generation, you’ve got to kiss a lot of frogs before you find a prince. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1599310259139-X9MHN9AP4UDXWD1QBESG/Balance+Chart+04.png Innovation Balance So if your chances of solving the problem in the first attempt are slim, land this creative jump as soon as you can so that you have time for a second go at improving it. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1599310340806-ZTRIZP9O3824P2P948WA/Balance+Chart+05.png Innovation Balance Activities above the line are necessary to complete the task but carry with them cost and resources, whereas activities below the line increase your understanding of the task and so reduce the risk of failure. Examples of good dive activities might be potential customer interviews and ethnographic studies as well as understanding the environment, technological and societal factors that might have an impact. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1599310355415-1XPC0WOY17EMGIF9XJSB/Balance+Chart+06.png Innovation Balance Spending all you time below the line should improve your understanding of what needs to be done but obviously if you spend too long there you won’t have a chance to build the solution in time. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1599310371714-YT2BVPTPSHG6KRB8HH98/Balance+Chart+07.png Innovation Balance https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1599310390412-6QCICYJYX7FG2NE549PS/Balance+Chart+08.png Innovation Balance https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1599310528147-GZHK2SSOSBU24M30U66H/Balance+Chart+09.png Innovation Balance The more iterations you can do, that include both a creative jump and a corresponding research dive, within the allowed time frame the better your outcome will be. Each step reduces the risk of failure and gets you closer and closer to an ideal solution, removing the guesswork at each stage. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1599310717149-IMWBM6E4GA52J1Q7RFXK/Balance+Chart+10.png Innovation Balance Logically the size of the jumps and dives get bigger and deeper as the work being done gets more involved (hunches to ideas to designs to detailed designs etc…) and the research uncovers deeper insights (talks, test and trial etc…). https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1599311347939-B6XC89DX9I9BICUJOKA6/Balance+Chart+11.png Innovation Balance https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1599337810884-OJ35UOMSD566T7H29BMP/Balance+Chart+15.png Innovation Balance https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1599311896083-A26O2394RW3YWNEQZYWN/Balance+Chart+12.png Innovation Balance https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1599312524020-2D4ADBT2QP5UICM9E2OO/Balance+Chart+13.png Innovation Balance https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1599313721496-RYABZXLYRZOJ5J03DGUM/image-asset.png Innovation Balance Adding in a “Rate of Decay” angle to axis can help the team visualise the problem. In this real world example, the team began all their development activity just at the same time their understanding and confidence in what problem they were trying to solve had decayed to zero. The real confidence in their understanding of the problem was replaced with a false confidence and excitement in their solution. Different rates of decay can be set for different industries, fast moving tech may have a faster rate of decay than a heavy industry like metal working or mining. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1599328470023-L8UC3QDALG94QER3IT79/james-dyson-and-car.jpg Innovation Balance https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1602845728057-HAYKVRJ0K5KKOL1OKDOK/Spend+vs+Time.png Innovation Balance https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1601938458963-BZNDWDPHA9RHSXC40673/Jump+%26+Dive+Process+1.png Innovation Balance https://www.edelias.com/fuzzy-to-finished daily 0.75 2022-09-05 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1611351554118-JRFJMJJW68V1W2G0A7H1/Fuzzy+to+Finished+Small.png Fuzzy To Finished Copyright Ed Elias https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/572c38ef-0797-4ee6-9b9f-47530ad7566c/Fuzzy+to+Finished+v4.jpg Fuzzy To Finished Copyright Ed Elias https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/5c0a7739-ff28-41ba-a3cd-4d0c7d653845/Fuzzy+to+Finished+Errors.jpg Fuzzy To Finished https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1598908265017-ECAYDAC7UJITQBLYV91M/V+Model.jpg Fuzzy To Finished https://www.edelias.com/teardowns daily 0.75 2021-11-23 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1600119583825-O272P8SXP8UU7CNWD5S8/Things+Come+Apart+Drill.jpg Teardowns Images from Todd McLellan’s fantastic book Things Come Apart https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1426ba1c-279e-403f-b959-8c9fdab3d48f/Ian%27s+Makita+Review.jpg Teardowns https://www.edelias.com/minimum-viable-products daily 0.75 2021-08-21 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1595849964603-1QDKBEJUROSILZ4N3YLF/Mechanical+Turk+IBM.jpg Minimum Viable Products - Mechanical Turks The previous IBM example is a great one, the user is tricked into thinking it actually works as intended and so you get genuine and valuable data from them. I performed a similar experiment recently when trying to test the concept of using autonomous robots on farms. At the moment fruit pickers pick the fruit and then once they have as much as they can carry they move it to the store, perhaps hundreds of meters away. This is hard work and wastes time so using a robot makes sense to do this job. Or does it? We won’t know till we try. So I decided to be the ‘robot’. What if I pretended to be the robot and moved the fruit for the picker, what savings might we see? The experiment took no time to setup and cost nothing to achieve. Very quickly we could see the impact this was having on the pickers and productivity. It doesn’t answer all our questions but does give us very quick actionable information. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1595851116305-90545LS4F70YH1H8D5E8/Facade%2BCar%2BDealership.jpg Minimum Viable Products - Facades In 1998 Scott Painter and Bill Gross’ famous technology incubator IdeaLab wanted to know if an idea they had to sell cars on the internet was feasible. Back then the internet was new and people were very nervous about buying things online. Especially something as expensive as a new car. So rather than spend ages sourcing dealership deals with manufacturers, setting everything up etc… they put up a very quick website (carsdirect.com) and tried to advertise a car. 1998 was also the time when web addresses like that were easily available, remember lots of people thought this internet thing was a fad that wouldn’t amount to much! Surprisingly it didn’t take them long before they made a sale! What did they do then? Shut everything down, it was basically all fake remember, went to a real dealership, bought the car the customer had ordered (even if it cost more than their customer had paid) and delivered it personally to the customer. It cost them some money to do this of course, but far less than the cost of setting everything up and then discovering no one wanted it (like many other 1998 internet companies did). In 2014 carsdirect.com was sold for $1.1 billion. The idea is similar to a Mechanical Turk, above, but there is more illusion and less substance behind the scenes with this one. Use a facade to see if users will make a choice and a Mechanical Turk to simulate a whole process. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1595857902761-ZKVJNEHCOQ76DCM2PEW4/PalmPilot.jpg Minimum Viable Products - Pinocchio Models Pinocchio is a fairy-tale story about a puppet that comes to life. The idea here is different to faking it models of earlier, largely because the MVP will not convince anyone not involved with the project. The purpose is to simulate a process or a product in order to discover issues and refine the idea before customer facing. A famous, often cited example, is that of Jeff Hawkins and his wooden PalmPilot prototype. Jeff was the founder of PalmPilot which went on to play a critical role in the development of personal digital assistants (PDAs) and then lay the ground for smartphones. It’s the 1990’s and Jeff had already had some commercial experience in developing PDAs. He wanted this new one to be smaller and easier to use. But he had unresolved questions around how easy it would be use and how useful it would be? So he made one, out of wood. Sticking a printed piece of paper onto the front and simulating a user-interface. With a chopstick as a screen stylus. For months he would then painstakingly pretend to use it. His colleagues and friends looking on in amazement as he would bring it from his pocket and pretend to click through different screens and add or retrieve information. Changing the paper front if he had a better idea for the interface. When launched it went on to be a groundbreaking new product. Image courtesy of Wired Magazine https://www.edelias.com/projects daily 0.75 2024-09-20 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/166f8b2f-b21f-4659-b3db-e5f6dd92ca73/IMG_3250.jpg Projects https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1644073949044-2VI483BBPV1IBRPLX4I8/Beach+Cropped.JPG Projects https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1644274566606-ZEITL0ZEIHVUWLQNOWXW/IMG-6778.jpg Projects https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1644274360649-G8RDF60Y3F64CU6UU67A/IMG_8848.jpg Projects https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/da298859-ba7e-4229-b46c-4f60e2dc785d/IMG_4233.jpg Projects https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1644274286269-DGJEZKROVZFGEWWTYB8C/IMG-5606.JPG Projects 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https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/e2b48e2e-365f-486e-ae6e-2d1fe2cb9452/IMG_6467+%281%29.jpg https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/8e897706-039b-496e-91c3-63d28a253ef7/Capture4.PNG https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/3723d4b2-dcf4-49c5-90c8-e8ffcd85b0a9/Pyramid+Chair+in+Action+01.jpg https://www.edelias.com/about daily 0.75 2022-02-07 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1600294888501-767IW5DU3NGDVTQX6CRX/About+Ed.jpg About Me https://www.edelias.com/good-fast-cheap daily 0.75 2021-08-21 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1599515900940-6RPQTHZSL8EUCTRTENX5/Development+Efficiency.png Good Fast Cheap It’s possible to be too fast, the faster you go the more wasteful (or expensive) you can become as you prioritise speed over all else. This will require some thought for each project, but the sweet spot for most projects is to tolerate some inefficiencies in order to gain some speed over your competition. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1599598367923-3WS3902UXJM23RQ68Q2B/Fuzzy+Front+End.png Good Fast Cheap According to Smith and Reinertsen in their famous product development book “Developing Products in Half the Time”, the fuzzy front end is the very wasteful time at the start of any project where nothing value adding gets done. This is due to poor management, a lack of focus, procrastination, a lack of incentive etc… and can be up to 50% of the development time for any project. “Leaving things to the last minute” essentially defines everything up until that last minute as being in the fuzzy front end. As a result it’s the cheapest place to find more time! So for any project, plan ahead, get going early and set yourself deadlines to pace yourself. In the 1980s IBMs internal processes were so slow that their fuzzy front end was 3 years. 3 years from the moment they identified something needing to be done and when anyone would actually start to address it, not solve it, just start to look into it! Word of warning, some confused definitions Some researchers (Koen et al, in what I believe to be an ironically titled paper: "Providing clarity and a common language to the 'fuzzy front end’”) unhelpfully expand the definition to be everything from the wasted time at the start through opportunity discovery, idea generation, selection and even technology development. So whilst this part of any project development may be messy and confusing it’s unhelpful to repurpose a term that was already in use and meaning one thing to now expand that meaning to include the entire design and development process. If you hadn’t guessed, I prefer Smith and Reinertsen’s definition. Tim Urban, the creator of the much read blog Wait But Why had some great insights into the idea of the fuzzy front end and procrastination, which I believe also supports Smith’s definition. Watch his short TED talk here a summary of the concept on a personal level, but the logic is the same for businesses. https://www.edelias.com/how-ideas-happen daily 0.75 2022-09-05 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1597145727611-EQ5PTTTNSH2MYEIEJTV2/ali-yahya-7_AZi5Fe-rU-unsplash.jpg How Ideas Happen https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1597145959988-GHJAAYN23EACD4W923D3/julia-joppien--3wygakaeQc-unsplash.jpg How Ideas Happen - 3. Slow Hunches Steven discusses the idea that most great ideas first take shape in a partial, incomplete form. As you will see shortly this is a key principle element of David Jones’ three levels of the brain idea. They perhaps have the seed of something profound, but they lack a key element. That missing element could be living as a hunch in another person’s head. Liquid networks as discussed above, create an environment where those partial ideas can connect and reform. Darwin’s notebooks lie at the tail end of a long and fruitful tradition that peaked in Enlightenment-era Europe, particularly in England: the practice of maintaining a “commonplace” book. Scholars, amateur scientists, basically anyone with intellectual ambition would likely keep a commonplace book. Writing down anything they came across that was interesting or inspirational and forming a basic fund of knowledge that might be useful or trigger future ideas. Always keep a notebook of some kind and pencil with you. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1597146892287-01752NL09Y80XZ10DCW6/Tech+Trunk.jpg How Ideas Happen https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1597326822595-AASOJO13XEESMLJECGH9/james-lee-F15yYq9aAsM-unsplash.jpg How Ideas Happen Feathered Dinosaurs https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1597326922003-RBJUFQJW39ELHOV50R5K/pexels-pixabay-159304.jpg How Ideas Happen The Internet https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1597097592420-MEVRLIS2YGPI4K49UKKP/3+Levels.png How Ideas Happen https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1597007977729-P4CEHTXKMCJ009EL5MMD/image-asset.jpeg How Ideas Happen https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1597008044939-E0CIIHSJWB5L6BFMBBRM/image-asset.jpeg How Ideas Happen https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1597008110338-7QIJDLSTRRF57E8TQ9RP/image-asset.jpeg How Ideas Happen https://www.edelias.com/subjects daily 0.75 2026-02-04 https://www.edelias.com/established-company-innovation daily 0.75 2021-10-11 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1616414561950-HVW7Z8IHJNSBJNJJDLO3/Success+is+a+Trap.png Established Company Innovation The complete innovation journey from early development to mass market success and indecision paralysis this success can cause. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1598126095776-FLMA1M7SXPL78O6OYF41/Satellite+Camera.png Established Company Innovation https://www.edelias.com/strategy daily 0.75 2023-02-20 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1609112760515-H6PA4OU1MKWE1V2AKDER/Strategy+Triangle.png Strategy Ed’s good strategy triangle. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1609027143260-W751LC2LWYOOLWLLTZLM/Nelson.jpg Strategy Admiral Horatio Nelson (1758 – 1805) https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1609151700195-Y1SBG1FJQMS36GW2U8CW/Navy+Battle+Painting.jpeg Strategy https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1609027649591-8BFTSNPMEJWSIOTH1LEE/Trafalgar+Plan.jpg Strategy https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1632344562493-KY35MC88UHCSUG0K7323/5+Cs+of+Enacting+Strategy.png Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.edelias.com/idea-generation daily 0.75 2023-02-23 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1597959837637-J7IM8W0TNL4SAWTHXZ4R/Advertising+execs.jpg Idea Generation https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1597961568902-Y1K98YZ4C0VINRQUBWSM/Braintstorm+Games.jpg Idea Generation Warm Up your Creative Muscle: Short (5-10min) warm up games and activities for groups. I recommend doing a few, so it takes maybe 10-20 mins. Some suggestions I use in class are: Word Association - go round the group as quickly as you can thinking of words that relate: Yellow, banana, fruit, apple, red, green, blue, sky… Word Disassociation - same as before, but the words can not be related: Black, cheese, paper, lava, dog, etc… if anyone can think of a connection, then the team loses and must start again. Be quick, thinking speed is what we’re trying to improve here. How many uses can you think of for an X - A paperclip, or a toothbrush, something boring and mundane works best. We regularly see 50-60 uses for a paperclip in 5 or 10 minutes of playing this game. Guess the idea Pictionary - (see picture above) take one of those ideas, write it on a post-it note and place it on the head of someone near you. Your team must as quickly as possible try to communicate that idea to the person guessing through only drawings. No speaking or writing. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1612451333674-FCMB66GZGY11YFWNW3HD/FireFighter%2BVideo%2BCall.jpg Idea Generation Using a fireman analogy to detect and fix confusion ‘fires’ in your video call audience. [Image deliberately blurred for privacy reasons] https://www.edelias.com/soldiers-artists daily 0.75 2024-10-01 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1600697814065-D76HVV0RT60LF9MP52XJ/Moses.jpg Soldiers & Artists https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1600698558469-QBLE4GBJGB3I1SV6EQCG/pexels-cottonbro-3201784.jpg Soldiers & Artists https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1600032577963-N6UGU62X7YIYDXEU8E78/Safi+Bahcall.png Soldiers & Artists https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1600721625098-6GPIEUA0PTQJCI3MGJXB/Quickly.jpg Soldiers & Artists https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1600721963492-4HI7RONZGXYJ5QD5F6RI/Carefully.jpg Soldiers & Artists https://www.edelias.com/radical-incremental-innovation daily 0.75 2021-08-21 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1599389947098-0XEJKVPXR68KSH30OS9F/Innovation+Matrix+Risk.png Radical & Incremental Innovation Note that the language used in this diagram is slightly different to the above matrix, but it should still be easy to understand and I believe the intention is still clear. This diagram, or something similar, is an often cited guide to where organisations should focus and balance the risk in their portfolio of innovation activities. The majority, should be low risk, incremental work improving the things you already know. Then 20% is what they call Adjacent but is probably best mapped onto both Breakthrough or Radical Innovations. Finally 10% might be considered Basic. Developing an underlying foundation for future offerings, whatever they might be. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1599388369373-2IB0SIDKTH7AJDXMU2IC/Innovation+Matrix+1.png Radical & Incremental Innovation https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1607352990571-RAACZOYHEY4ES72L826B/Breakthrough+to+Incremental.png Radical & Incremental Innovation https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1607353559542-SVBTO2LMX2L4753W2SBB/Scaling+Loon.png Radical & Incremental Innovation https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1607354406929-6580JP6JGD6J0JUKHW0O/Dominant+Design+Transition.png Radical & Incremental Innovation https://www.edelias.com/student-examples-2019 daily 0.75 2025-07-17 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1600607318486-BM768PU663TP0Q32IITA/Callum+01.jpg Student Examples 2019 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https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1600611673630-23QAGBME2O581NMECV68/Sam+08.jpg Student Examples 2019 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1600609404255-QZ4E48IUU1Z7FGBR6YGU/Finin+03.jpg Student Examples 2019 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1600611674974-YX2ETIC0X4RH5NL0WA1F/Sam+05.jpg Student Examples 2019 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1600609406189-ZYWE3QZHREXSYT31PI62/Finin+04.jpg Student Examples 2019 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1600611655817-XHBHTPM39E1VEDON5JUF/Sam+06.jpg Student Examples 2019 https://www.edelias.com/resources daily 0.75 2025-02-07 https://www.edelias.com/value daily 0.75 2023-09-30 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1601412000357-09JE43D9OPA691HZKPW6/franklinbbq.jpg Value https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1601413293389-G5V3BUI2LB380P7AQ455/Stella.jpg Value An advert from Stella Artois’ Reassuringly Expensive advert campaign. The beer must be a better quality than the others and by putting the price UP they dramatically increases sales. https://www.edelias.com/reflective-tools daily 0.75 2022-07-27 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1601500734906-L36WV16RTVN7AXMJRQBD/Activity+Log.png Reflective Tools https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1601502631935-29EHS1EHMUQ72DEIMU3Z/Driving+Blind.png Reflective Tools https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1601502880024-SF63PK8PW5HB0N7FI2O9/Driving+from+Memory.png Reflective Tools https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1601503076084-KQ5ICMB992COO9D53TFU/Inefficient+Development.png Reflective Tools https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1601503757804-NMKSW177T7CG5F567XZM/Ineffective+Research.png Reflective Tools https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1601503660295-BNYLTHWMW0PJU7L6RDE6/Time+Management.png Reflective Tools https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1601890186069-LZB5TJ5EXO871TIIES6G/Cost+Confidence+vs+Time.png Reflective Tools As the three projects progress, the lines of the projects with no further WHY activities during the development phase (1 & 3) start to climb ever more rapidly. As costs mount but there is no new confidence level to bring it down. At some point projects 1 & 3 will cross a nominal threshold that is your acceptable level of risk. (How much time and money are you happy to spend on something without knowing that someone will want this solution?) So it’s a useful way of reviewing your projects to see which are safer bets than others. Any project operating above this line needs to conduct some confidence building activities to bring it back into the safe space. Project One, whilst a safe bet at the start, depending on the length of the project will at some point no longer be such a safe bet. Whilst Project Two stays a safe bet throughout. Sadly most projects I see are either managed like Project Three or Project One but with only a very small and superficial validation effort at the start. https://www.edelias.com/student-hints-tips daily 0.75 2022-10-27 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1632908892652-YP3HK85LO338AJ9DL7A7/Text+vs+Image.png Student Hints & Tips https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1632908510432-NO7LNM5XA7H3DW65UQ8Q/Grid+Layout.png Student Hints & Tips No apparent structure to the content on the left and one organised to a consistent grid on the right. If you divide your page into thirds or quarters, make any content fit a divisible division of your grid. For example, the content on the right has been split in half, so all content should be either a whole, halves, quarters, eighths etc… https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1632908702848-L1L15WK1IBSXPNAQPLDS/Text+White+Space+Comparison.png Student Hints & Tips https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1632909080543-0DG75T5WPXIZ49OJKMFV/CCBS.png Student Hints & Tips https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1632909026167-939RWB1GEIR0CX7KJNL7/Icons.png Student Hints & Tips https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1632909130040-0OBFCYWQ24IJMKW77SO3/Capitals.png Student Hints & Tips https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1632909183175-LCCPMPSY8RJQG6Q0ZDN8/Hidden+Story.png Student Hints & Tips https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1632908630438-8XH19TKSZSAKMUM82OA3/Graph+Comparison.png Student Hints & Tips oolors.co https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1602705220931-6S806M87LWTWNMZSTDJJ/Coolors.jpg Student Hints & Tips https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1632908778450-KB5WEFMWCUB1G6T0Y2Q4/Colours.png Student Hints & Tips https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1632908995229-J6TTLQSGAGGJHSFCZ5DL/Columns.png Student Hints & Tips https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1632908950366-ZYQE4PZD7THJWVFIP4YR/Too+Many+Boxes.png Student Hints & Tips https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1632920083606-N4F4SK6SU097ENR5OLVK/Layout+Comparison+1.png Student Hints & Tips - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1632920217637-K5UCSD3V987LSZB0BH4Q/Layout+Comparison+2.png Student Hints & Tips - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1632920677295-D4LKSLQ2UZOTAYWXPAJ5/Layout+Comparison+3.png Student Hints & Tips - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1632920848275-IJVTLXQY67NFP9UR8FH6/Layout+Comparison+4.png Student Hints & Tips - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.edelias.com/choosing-ideas daily 0.75 2023-05-09 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1602518431422-HUS2HTJWL2LC6JSPNSVY/bao-menglong-SMWFt9VelfY-unsplash.jpg Choosing Ideas https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1602518977885-15S8A4TI7LK3EM0MA0NW/doran-erickson-UQqYffA7rgg-unsplash.jpg Choosing Ideas https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1603147452687-AD9GSGPY0AIK8AGSV5T8/Scorecard+Formula.png Choosing Ideas https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1603147554029-2MDZNXMZPR94CVL9YSTW/Scorecard+Table.png Choosing Ideas https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1602536832004-VZOPDUYMV4BEU3KQHLBK/Pugh+Matrix.png Choosing Ideas https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/f986ab4c-59bf-4503-9a68-8597ad1718cc/The+Idea+Siren%27s+Call.png https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1612743697594-A0ALR23FECK06I337WUJ/Bad+Idea+Selection.png Choosing Ideas The common perception, but a flawed, idea selection process. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1612744310625-6WETCS66OHT5GJ068RH2/Good+Idea+Selection.png Choosing Ideas The idea selection process more closely resembles an iterative series of design review, generation and improvement. https://www.edelias.com/jobs-to-be-done daily 0.75 2021-10-03 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1602541990388-4Y5NGLL6N35B2QCMMYRN/Customer+Driven+Innovation.png Jobs to be Done https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1602542018163-0PX7J82MIZMFDRY8QBUQ/Outcome+Driven+Innovation.png Jobs to be Done https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1602543101254-7EYVQD68X6OY7XKQ4ADJ/An+Outcome.png Jobs to be Done https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1602543338194-180VHJTE1ZCKVEXMQ4SM/pexels-stephanie-ho-994164.jpg Jobs to be Done https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1602543467364-OGZ0LSC5U4GR47MYQLUQ/Outcome+Table.png Jobs to be Done https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1603113541114-9I1HWM6WV3BE8FZZIU8Q/Outcome+Segmentation.png Jobs to be Done https://www.edelias.com/diversity-idea-fixation daily 0.75 2022-02-02 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1602798650568-51G91CDU6F8QHA46Q47K/Diversity+Range.png Diversity & Idea Fixation https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1602798618725-VJ93ONO1VDT5K1Z1QLLA/Diversity+Range+men+and+women.png Diversity & Idea Fixation https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1602799483035-GP9DEL3DZPITMEMF2RY1/Diversity+1.png Diversity & Idea Fixation We can imagine any challenge has a mental space around it, lets call it the ‘problem space’. The perfect solution to our problem is hiding somewhere in this space, we just need the right team to find it. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1602799583065-JDY5YB8Q8NFT69JIJIOK/Diversity+2.png Diversity & Idea Fixation The creative ability of someone lies inside that space, it is very unlikely they will encompass the whole problem space so we can represent them as a circle within the space. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1602799671713-VLPK02AWHRCIXKELUF8X/Diversity+3.png Diversity & Idea Fixation A manager who picks people with the same of very similar experiences, knowledge and backgrounds to themselves have created an unintelligent team. There’s no diversity in this setup and most of the problem space remains uncovered. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1602799778046-N1QVGXJJYHT7K3VOWVE8/Diversity+4.png Diversity & Idea Fixation A team of individuals with a diverse knowledge and experience base covers a much wider area and is therefore much more likely to discover the ideal solution. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1602799864414-FQAM2SGD8ORL2N5HZKMV/Diversity+5.png Diversity & Idea Fixation A diverse team but with an overly dominant leader who won’t let them express their own opinions makes them not diverse at all. People need safety and freedom to add constructively to any project and to bring their perspectives to bear. In some ways this is worse than having a team of clones. As Malcolm Forbes said “Diversity is the art of thinking independently together.” https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1602801207370-6JW8L7N8OES29EWC4PUH/Diversity+6.png Diversity & Idea Fixation Another simple trap is thinking that you need to be as diverse as possible to be the best. This isn’t the case if the problem space is defined. But it may be helpful at the start of a project in discovering the right problem to solve and then to pick a new team to execute on that idea. https://www.edelias.com/personal-finance daily 0.75 2021-09-30 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1604187717054-KXZ2WJTRMSLQNDYJA6V2/Balance+Sheet.png Personal Finance https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1604189342412-MBU5A3SVOWEWM9ITA2YR/Poor+vs+Rich.png Personal Finance https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1604684176192-PE4MHZM1DX4DJ9E05P6Z/Balance+Sheet+1.png Personal Finance https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1604682885961-WPK6PZQE5M3YKXWYJ8OR/Balance+Sheet+2.png Personal Finance https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1604683864575-AXGVNDWH33WQVNLU62HV/Balance+Sheet+3.png Personal Finance https://www.edelias.com/design-opportunity-spec daily 0.75 2021-09-06 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1604919834177-61OPL4S5UIQ4MO8C4627/Design+Spec.png Design & Opportunity Spec https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1604919530514-8H0LP634FGB51JG1RS8L/Kano.png Design & Opportunity Spec https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1604922959957-2P27YALC8WVNPZY42CXP/Choke+Lever.jpg Design & Opportunity Spec https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1604932556767-6XR0SM3XELPB1XI7FSJ5/pexels-fauxels-3184465.jpg Design & Opportunity Spec https://www.edelias.com/business-approaches daily 0.75 2024-09-27 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/87526291-aa5f-488e-99fd-44384d4d1d70/What+is+a+business.png https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1634215967076-7Q1Q6PF1KUO0VAB6YX7I/Business+Diagram+-+Basics.png Business Approaches - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1634216505648-ZV2CFDXOTYSNL7H8CVYZ/Business+Diagram+-+Aims.png Business Approaches - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1634216721117-QT019EQ68ZQNLIPUG5M3/Business+Diagram+-+Risks.png Business Approaches - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1605793554552-BTHU161FB73PZL1V3DW7/tim-meyer-XeDSBbR-ejY-unsplash+%281%29.jpg Business Approaches - Product The product sells itself… it’s that desirable, niche or important that it doesn’t matter how well you sell it, hopefully enough people will want it without you needing to focus on things other than making the product better. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1605793690065-JMO3H95IW8EHNMRBB9LM/agto-nugroho-1mnXGDl3iRY-unsplash.jpg Business Approaches - Production The market is competitive, lots of people have similar offerings so by focusing on your production capabilities and systems you can make it cheaper and therefore more profitably than anyone else. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1605793836923-9OQRP449HJOUNQF9WN3O/pexels-andrea-piacquadio-3978388.jpg Business Approaches - Sales When everyone is selling the same thing, the best salesperson will win. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1605794542690-XUPZG2J1YGN551PJYGT8/andreas-chu-YodH2WzN6YU-unsplash.jpg Business Approaches - Marketing Understanding your customers so well that you can predict what they want before they do. https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1605887513082-RMRJWR6DPENTEL620K0F/cartoons-plural-LFeuBkKn9_A-unsplash.jpg Business Approaches https://www.edelias.com/novel-or-routine daily 0.75 2022-09-05 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1611350644394-SAXIHEZZS6GQZ7BYUT9K/Design+Development+Process.png Novel or Routine https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1610895151162-T9LZPJYWX8KOSKCANM7Z/no1.png Novel or Routine https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1610895250728-OO5J34IBZDXBEF4Q15KG/no2.png Novel or Routine https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1610896033912-31L250QMJ5NBOMYK7KV4/Routine+or+Novel+Chart.png Novel or Routine https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1610895423189-VS0FY09IDQC5KOW95F2E/no3.png Novel or Routine 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https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1610895820426-GM8RTQT29YQH624BBN0J/no11.jpg Novel or Routine https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1611403118753-VBZ033Q8UXH52MSTBKV5/Design+Development+Process+-+Differences.png Novel or Routine https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/33ecb7a3-020a-4f3d-8592-47d58a291a0c/Fuzzy+to+Finished+v4.jpg Novel or Routine https://www.edelias.com/student-examples-2020 daily 0.75 2025-07-17 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1606833203004-KK8VRCUX3CWXKH83LDPU/Amy+3+copy.jpg Student Examples 2020 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1606833849848-VFG95TPG87WP6SNJR38U/Dana+1.jpg Student Examples 2020 https://images.squarespace-cdn.com/content/v1/5f02f6f3ff3ad26698daa428/1606834133598-P2R9PMPWPTT34PGV1VF1/Jamie+3.jpg Student Examples 2020 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